Public Affairs Research Practice
Public Affairs Research: Where public opinion meets the legislative process
Public affairs research is not like traditional market research. It is research when the other side is shooting back.
At StrategyOne, we approach public affairs programs like political campaigns, with limited time, critical inflection points, targetable audiences, tested messages, and tangible goals.
Our Public Affairs Research Practice has significant experience testing competing messages head-to-head, in Washington, congressional districts, states, and localities.
Examples include:
- Testing messages in support of specific legislation
- Identifying themes and messages that expose weakness in public support for specific legislation.
- Identifying the optimal way to frame a public debate.
With experience working in multiple political polling shops, our staff has an extensive background in the political campaign process, ranging from conducting research and polls for political campaigns to running high-level campaigns in heated races. We bring our competitive mindset to public affairs research, melding our unique experiences with our core research capabilities.
What are the winning ingredients to a public affairs campaign?
Using the Beltway Barometer, StrategyOne's proprietary survey research product among Washington elites, we now have a better understanding of which public affairs tools lead to success and the reasons why these campaigns fall flat. "Washington Public Affairs Campaigns; Beltway Elites on the Ingredients for Success and Failure"
Contact Us
To learn more about our approach to Public Affairs Research, please contact us publicaffairs@strategyone.net.
Featured White Paper
Public Affairs
Research Solutions
We understand the need for customized strategies and tactics, and that effective programs may target multiple audiences living in many geographic locations.
