Association - Strategy One

StrategyOne offers a comprehensive suite of research solutions designed specifically for our Association clients.

Ideal For:

Structuring communication campaigns.
Benchmarking and tracking campaign success.
Gaining a comprehensive understanding of your industry, market, positioning, membership and/or target consumers.

Our Areas of Expertise Include

Membership Surveys

Gain a fundamental understanding of your members’ opinions.
Ensure your activities are aligned with the interests and sentiments of your core members.

MicroTargeting Member Acquisition Research

Structure membership acquisition campaigns using evidence-based research, composed of current and potential
member segments, employing the Microtargeting techniques used in political campaigns and commercial product marketing.

Industry Image and Reputation Research

Benchmark your association’s reputation and image among key target audiences, such as Washington policy makers.
Test messages to improve your image and reputation among your target audiences.

Issues Management and Crisis Research

Industry Repositioning Research

Gauge current public perceptions.
Develop a comprehensive repositioning strategy based on qualitative and quantitative input from your target audiences.

Message Development Research

Develop evidence based messaging.
Generate short-term and long-term strategic messaging plans that fit into your overall positioning.
Test messaging with core audiences in order to refine your optimal messaging strategy.