Crisis Management Research Solutions
StrategyOne's Crisis & Issues Management practice has developed a 3-stage research solution to help clients handle impending crisis situations by quickly and intelligently informing a communications strategy.
Our crisis management program consists of 3 stages, designed to:
- Gauge the impending crisis level and determine how far-reaching the situation is.
- Provide feedback and insights as quickly as possible.
- Inform your crisis communication based on quantified data.
- Track the overall effect your communication is having.
- Gain immediate measurement of a crisis situation and plan a response.
- Collect data on issue awareness, impact and potential message testing overnight.
- Gauge reactions to potential crisis messaging, determining your optimal crisis response.
- Ensure outreach utilizes the optimal messaging strategy.
- Our message testing surveys field to a representative audience, utilize live interviewers with CATI Programming, and can field within 24 hours.
- “Monitor the pulse” of key stakeholders at regular intervals.
- Determine how quickly and how effectively your campaign is “moving the needle.”
- Quantitatively track the success of your crisis management program.
