CSR Research
StrategyOne's CSR Research Practice provides research-based strategic counsel to multi-national companies, organizations and NGO's in a variety of sectors around issues management, communications campaigns, freedom to operate, brand positioning, corporate reputation, sustainability and public affairs.
Case Study
Illustrating the breadth of our experience and successes with informing data-driven communications plans, StrategyOne was commissioned to assist a large predominantly North American consumer brand within the lawn and gardening industry. The client sought to identify its perceived corporate reputation among key stakeholders. StrategyOne conducted quantitative national online surveys with over 500 lawn and gardening enthusiasts and qualitative in-depth telephone interviews with over 800 Washington, DC opinion elites. Research conducted indicated that the client appears to lack corporate social responsibility and philanthropy among its target audiences. As a result, StrategyOne was able to inform a messaging campaign that would engage the target audiences and enhance the overall perception of the client, as an environmentally conscious brand.
GoodPurpose™ Consumer Study
StrategyOne is the research company behind the Edelman GoodPurpose™ study, an annual global survey on consumer awareness, attitudes and involvement with good causes, and what brands should be doing on social purpose.
The 2009 goodpurpose™ survey was fielded among consumers ages 18-64 across ten countries from July to August 2009. StrategyOne conducted an online survey in all countries except India and China, where the survey was conducted face-to-face. The survey sampled 6026 adults in the U.S., China, Canada, U.K., Germany, Italy, France, Brazil, Japan and India. The study was representative of the country population.
Continue the social purpose conversation at www.goodpurposecommunity.com, on Facebook at www.facebook.com/goodpurpose and on Twitter at www.twitter.com/LIVEgoodpurpose.
Contact Us
To learn more about our approach to CSR research, please contact us at csr@strategyone.net.
