Live & Online Dial Testing
At StrategyOne, we use state of the art perception analyzer technology which can track perceptions of visuals/speeches in real time using pre/post test metrics and dials.
Watch the moment-to-moment test results:
Test 1 - Associated Press: H1N1 News Report
Test 2 - Meet the Press: Larry Summers Interview
Dial testing groups can be conducted live or online depending on the availability of the target audience as well as cost and time constraints.
Live Dial Testing
Conducting dial testing groups in-person allows us to engage the target audience in thoughtful and in-depth discussions to illuminate their questions, potential concerns, and preferred methods of communication for a narrative, speech or ad concept and its key messages.
Online Dial Testing
Our online dial testing software integrates into a traditional Web-based survey layout, but also allows us to dial test the narratives in much the same way as we would in person, using a graphical interface that allows true moment-to-moment dial ratings.
In addition, embedding the dial testing in this online format allows us to ask our standard battery of pre- and post-test metrics. Though we are not be able to engage audiences in more in-depth conversations as we can in person, this online methodology allows us to conduct research in the most time- and cost-effective manner possible.
Learn more about our proprietary dial testing products:
SpotCheck: Gauges audience response to advertising via online and perception analyzer dial technology.
SpeechMap: Uses perception analyzer dials to measure a speech’s impact and identify the most powerful language.
