About Us
StrategyOne’s Market Research division provides a variety of quantitative and qualitative research services, including proprietary research products and techniques designed to meet diverse client needs. We have extensive experience in conducting telephone surveys, online studies, executive interviews and advanced qualitative research techniques, including netnography and ethnographic research.
Our staff has conducted research among myriad target audiences ranging from
CIOs to delivery room nurses, retired military officers to Millennial movie pirates and Brussels policy makers to Ohio voters.
Our research has helped clients:
- Map the competitive landscape
- Learn from their customers and identify new ones
- Design new products and services, enter new markets
- Benchmark and track the success of a communications program
- Create and test advertising
- Manage issues and mitigate crises
- Develop critical executive communications
- Better understand their workforce
- Position and frame complex issues
- Track elite opinion across multiple continents
- Effectively advocate and oppose policies at the local, state, federal and international level
- Pass and defeat ballot initiatives
- Manage their reputations across a spectrum of stakeholders
Result
Learn how we’ve responded to various challenges across a broad range of industries and issues.
Tools & Products
Examine the vast range of research products and analytical techniques used to help clients plan their most effective strategies.
Knowledge Center
Take a closer look at our areas of expertise by reviewing our proprietary tools.
