StrategyOne has conducted custom research across the globe. Our targets are as diverse as our offerings and have included audiences ranging from CEOs to toy buyers to retired military officers to auto enthusiasts to Washington opinion elites.
By combining integrated custom market research with media analytics, StrategyOne can offer full-spectrum analysis that incorporates the voices of the consumer and media.
Our research has helped clients:
- Map the competitive landscape
- Learn from their customers and identify new ones via microtargeting
- Design new products and services
- Effectively enter new markets
- Benchmark and track the success of a communications campaign
- Track media coverage and identify new communications strategies
- Create and test advertising
- Manage issues and mitigate crises
- Better understand their workforce
- Track elite opinion across continents
- Develop thought leading intellectual property
Case Studies
Market ResearchDestination Marketing Committee – Market StrategyProducts and Services Company – Global Corporate Positioning and StrategyProduct Safety Testing Organization – Master Narrative Dial TestingGovernment Agency – Messaging and Narrative DevelopmentProfessional Medical Association – MicrotargetingNational Trade Association – Global Positioning and MessagingPet Health and Wellness Company – Reputation AuditGlobal Health and Beauty Company – Thought Leadership Campaign on BeautyGlobal Health and Beauty Company – Thought Leadership Campaign on Beautiful HairWomen’s Health and Pharmaceuticals Company – Thought Leadership on Aging Women and Sexual Health
Media and Conversation AnalyticsConfectionery Manufacturer – Research for Proposal Development, Master NarrativeGlobal Beverage Company – Journalist Favorability and InfluencersFinancial Services & Investment Firm – Key Market Analysis, Favorability and Spokespeople
