StrategyOne has developed a methodology for identifying and surveying key policymakers and shapers at the state-level across the US. Expanding on our propular Beltway Barometer, we are now offering state-level barometers in the following U.S. capitals:
These individuals are identified as among the most affluent, educated, and media attentive residents of their state’s capital, and are further screened to ensure they are active in state politics and are currently or previously employed in:
- State or local government
- Political consultancies
- Political action committees
- Lobbying firms
- Non-profit organizations
Benefits
- Gauge opinion leader perceptions of an industry, company, product, brand, organization or campaign.
- Benchmark decision-maker targeted communications campaigns.
- Track the success of a decision-maker targeted communications campaign.
- Construct an effective communications campaign utilizing evidence-based themes and messaging.
Deliverables
- A custom-designed survey instrument
- Full data tables
- A report, outlining key findings
- As our main deliverable, we will generate a custom corporate reputation “scorecard” for each capital city. Each score card includes the core metrics that would be utilized across each target audience, including metrics such as image, positive news recall, ad effectiveness, issues awareness, perceived license to operate, and market orientation.
The Austin Barometer
The Albany Barometer
The Sacramento Barometer
