Media and Conversation Analytics
On any given day, StrategyOne employees are conducting groundbreaking thought leadership studies, identifying new market segments via microtargeting, identifying trends in online conversations and media coverage, conducting multinational studies among opinion elites, tracking stakeholder engagement for leading corporations, dial testing broadcast advertising, and building public affairs strategies based on surveys of Washington powerbrokers.
Our staff is trained and well-versed in standard analytical models. From segmentation to discrete choice modeling, from dial testing to microtargeting, from the “apostle model” (Jones and Sasser) to the “Kano model”, we have the practitioners and analysts for the assignment.
Qualitative Methodologies
- Media Monitoring Reports
Electronic reports that highlight key competitors and industry coverage. Reports are e-mailed directly to your distribution list – daily, weekly, etc. Reports include headlines linked to scanned articles of the print version or full text of online/web articles. Link to archive allows review of past reports. Stories collected from your most important media – print/online, broadcast and/or social media.
- Landscape Analysis
Provides overview of an industry, a geographic market, issue or competitor(s). Identifies topics driving discussion, key competitors and influencers cited in coverage, messages that are communicated, top outlets/journalists leading the discussion.
- Scorecard Analysis
Help evaluate the effectiveness of communication efforts; identify opportunities to capture media coverage, sustain PR programs and assess competitive threats. Analysts compile reports and present both quantitative and qualitative data. Ideal for management, sales, brand managers, Consumer and Corporate PR.
- Advanced Analytics
Comprehensive analysis of media coverage to track industry trends, inform its media positioning strategies, evaluate if and how competitors participate in the trend discussion. Analysts make recommendations on ways client can differentiate itself from its competition and secure desired media positioning.
- Brand Descriptor Tracking
Understand your positioning in the media to help craft/validate business and communications strategy. Track over time to measure the change in the positioning over time to gauge success and opportunities.
- Competitive Intelligence and Branding Strategy
Analysts help clients make educated decisions on the introduction of a new product or service line using Michael Porter’s Five Forces and other analytical frameworks.
- Literature Review
White paper synthesis of current academic and non-academic research on particular topics undertaken to inform research or communication strategy.
Margin of Error Calculator
Tool to calculate a theoretical margin of error based on population and sample sizes.
For more information on Margin of Error, click here.
Data Search Tool
Media and Conversation Analytics Brochure
Download an overview of our proprietary products and services.
