StrategyOne D.C. offers Trade Show/Conference Research as part of our suite of evidence-based communications research projects.

IDEAL FOR

  • Targeting a very specific audience, based not only on demographics, but also attendance at an event.
  • Reaching an audience that would be unreachable via an online survey and or a telephone survey.
  • Getting instant feedback from trade show/conference attendees.
  • Generating medic-genic data based on the credential of trade show/conference attendees, which you can present towards the end of the event.

Product Features:

  • Trade show survey are 100% customizable, everything ranging from the number of questions to the format of the questionnaire can be tailored to the client’s needs.
  • Typically trade show surveys are one page of short answer questions, to increase the ease of taking the survey.
  • We will commit a StrategyOne staff member to personally distribute and collect surveys at the event.
  • In order to promote participation, we will design a customized research incentive package, tailored specifically for attendees.

Methodology:

We have designed a customizable 4-step program, which provides high quality trade show research to our clients.

  1. We work with you to construct a survey instrument which will generate exactly the information you need from conference/trade show attendees.

    Includes:

    • Survey design/format.
    • Survey question development.
    • Survey printing costs.
  2. We send a StrategyOne staff member to the event, who will field your survey personally.

    Our Staff is:

    • Personable.
    • Professional.
    • Will follow any outlined procedures and protocols.
  3. We field your survey only to your target audience, ensuring your data is relevant.

    Includes:

    • Verbal screening for your target audience.
    • Comprehensive day-of event survey management.
  4. We tabulate the survey results, delivering you an initial report in approximately 24 hours or sooner.

    Includes:

    • Analysis of all survey data collected.
    • Highlight analysis of all key findings.
    • Easy to present data charts and graphs.
  5. We can also conduct post-event follow-up research among key conference attendees. These post-event surveys are conducted based on contact information collected at the event, and are used to measure impact and outcomes from your event attendance, and are usually more in-depth and longer surveys than can be conducted while on the conference floor.

    Measures:

    • What information key attendees retained from your conference events and presentations.
    • What information from competitors has been retained.
    • Behavioral and attitude shifts, resulting from conference presentations.

StrategyOne has successfully designed Trade Show/Conference surveys for many clients, including recent projects for nationally recognized pharmaceutical and technology companies.